Missouri voters authorized legal mobile and retail sports betting wagering, allowing regulated books to take bets next year.
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The sports betting tally measure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states surrounding Missouri enable mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.
Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting wagering this year.
" Missouri has a few of the very best sports betting fans on the planet and they revealed up big for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we want to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legalize sports betting wagering and ensures we no longer lose valuable tax earnings to our surrounding states. Most importantly, the passage of Amendment 2 suggests a new, dedicated, long-term financing stream for Missouri classrooms."
Missouri sports betting next steps
Voter approval means up to 14 mobile sportsbooks could begin accepting bets next year. It is not likely all 14 available licenses are used.
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DraftKings and FanDuel financed nearly every dollar of the "yes" project and will unquestionably use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying cost).
Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the tally measure, will likely use its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely release their .
The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will launch mobile sportsbooks.
The remaining six licenses are reserved for each of the major expert sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most popular proponents of the ballot procedure.
Along with DraftKings, FanDuel and Caesars, Missouri gamblers should expect other leading national brands including BetMGM, bet365, BetRivers and Fanatics to seek market access.
Launch probability tiers IF Missouri voters authorize sports betting:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Very most likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri's tally step allows every Missouri casino to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments handled by the six casino operators are expected to open in-person sports betting choices such as sports betting kiosks and potentially committed, full-service sportsbooks.
The 6 sports betting groups can also open in-person sportsbooks within or adjacent to their respective home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.
The language around the ballot measure requires the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most rewarding time of the sports betting calendar.
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Missouri sports betting wagering background
The effective Missouri sports betting campaign comes despite millions in financing opposing the procedure from among the state's biggest sports betting stakeholders.
Caesars spent countless dollars to beat the procedure. In most other states that tie online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is given a minimum of one license per managed residential or commercial property.
In that circumstance in Missouri, Caesars would be managed at least 3 potential licenses, one for each casino it manages. Instead, Caesars only has one. In states with the license-per-property model, business can either open extra in-house books or, more typically, subcontract the license to a rival that pays an accompanying cost in exchange.
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FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering manage market share, could potentially have a leg up on their competitors by earning the set of untethered licenses. It remains to be seen which 2 books will make these slots, but the language around the tally procedure would appear to prefer the two nationwide market leaders.
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Polling previously in the year showed the "yes" vote with a small lead. Support efforts were bolstered by tens of millions spent by DraftKings and FanDuel.
A series of television and radio ads focused on the income legal sportsbooks would generate for Missouri public education. Opponents, moneyed largely by Caesars, argued the advocates' advertisements were deceptive and the tens of countless projected dollars raised would have a minimal impact in a state that already invests billions on education every year.
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Missouri Sports Betting Ballot Measure Approved By Voters
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